Longchamp flagship store in London opened its doors during London Fashion Week. Taking up residence on Regent Street, the luxury leather goods in the new store, occupy two floors 300sqm of bags. (Heaven)
The two floors within the impressive space will be separated by a floating mezzanine level – dedicated solely to displaying Longchamp’s famed La Pliage collection – and a large sculpture spanning the height of the building will form the store’s centrepiece. The ground floor will house women’s bags, accessories, shoes and ready-to-wear, while the first floor will showcase men’s collections and luggage.
Founded in 1948, Longchamp has branched out from bags to shoes, ready-to-wear and menswear, and has worked with the likes of Kate Moss and Coco Rocha on its campaigns.
I definitely need to take a trip to the new flagship store and purchase a bag to add to my collection.
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