Tuesday, 4 June 2013

If These Shoes Could Talk



Superga's creative directors Ashley and Mary-Kate Olsen have teamed up with The Sartorialist and Garance Doré, to create a photo & video style diary called 'If These Shoes Could Talk'.
The Sartorialist - Scott Schuman photographed the campaign, which features five 'influencers' from L.A, Miami & New York. While Garance Doré created a film highlighting each individual's personal history with the brand. The style diary, which launched on Monday will be released over the next three weeks. Introducing a new city each week!
L.A is the first city to be introduced in a video featuring Fashion Editor Jessica De Ruiter and College Baseball Player Sam Andros.
Fashion Blogger Martha Graeff will appear in the next video in Miami and then in the final video in New York, Market Director of Paper Magazine Luigi Tadini and Devon Ashley Head an Art History Student at New York University.
Check out the first video at Superga-usa.com

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