The latest venture for Yasmin Sewell is another pop-up store. The fashion consultant and style setter, together with Paper Mache Tiger, will open Beach in the East in Shoreditch. A 1970s California-inspired space complete with an empty swimming pool.
Beach in the East will sell a tightly curated edit of all the latest hot designers handpicked by Yasmin Sewell, all with a skater cool surf vibe. Acne, Cècile, Thomas Tait, Sophia Webster and more have designed pieces exclusively for the project.
It sounds like a pretty cool place to hang out - London-based graffiti artist 'Word to the Mother' will be spray painting the space. While DJ 'Itchy Rich' takes over the soundtrack. If you can’t make it down to London, the limited edition pieces will be available to buy online at FarFetch from May 29, Beach In The East’s official partner.
Beach in the East will be open from 18 May – 24 August at Lower Ground G,123 Clifton St, EC2A 4LD
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